The road to a logo can be long and scary, but eventually one will reach the end of the underground and get a great result that will describe the company in a good way.
The beginning
In the first module, we were to get to know the customer and the local area. To find any competitors, how we could get our customer to succeed with their business. Also give him a logo or a face to the outside that represents what the store wants to convey to its customers both online and from the store
Therefore, we started by getting a lot of questions that we had to answer, something that would help us
How would you describe your client?
It´s a family company, that have exist in over 25 years. It´s the founder Silje (grandmother) And Ole Kåre jørgensen (grandson) that´s run the company now. The company is a farmer shop, that sell, fresh produce product from the area and freshly baked goods and handiwork from local artist´s
The store is called Fra Gård, and is located in Svolvær on the south coast of Austvågøy in Lofotn.
They are now ready to grow bigger and take the new step to get more customers from the area, city and tourist all over the world. And for that they need som help to make the Logo for the company. That thy can use Online on a web page for the store, and on social media to advertise for the store and the local area to help tourist to find there way to Fra gård. They also want do use the loco on som product thy are produce like the famous Grandmother´s Tyttebærsyltetøyet. Today thy have paint the name on the store over the door.
How are you going to help your client?
Make a new authentic Logo for the shop, that can be the new identity for the company/store on social medier, web-store , products and in front from the store.
That helps them to get new costumers inside the store and bye som gods from them.
What are your biggest challenges in achieving the client´s goal?
The biggest challenges will be to make a Logo, that they can use on all of the platforms they want´s, Like Social medier, web-page/store, on ´s and on the front of the store.
It will be challenging to make it authentic, and make it the identity of the store. It have to catch the good mood the store have and catch tat it´s a family store that help you whit fresh food from the area and local craft goods from artist´s.
What does the company stand for?
It´s a authentic farmer marked, that sells fresh baked products and fresh product form the area. And thy sells product from locally artists.
What does it stand agains?
They have Local competition, like other farmer´s marked and other farmers marked Online.
In lofotn it´s a store called Åalen gård and Lofotn gårds ysteri, that sells som of the same products.
So it´s important that the logo to Fra Gård will stand out from them all and show a more tempting side or more authentic side that makes the customers interesting to walk inside or if it´s on the web click in on the site and revisiting it.
It´s also important that it show that the products is organic, real, home made and made from the hart and not a big mass production factory. And show that the local artist have use a lot of time to make the perfect goods, that are more pricier than on basic shops, but it is not a produce everyone have.
How are the competitors?
Other farmers marked and tourist shops that sell fresh food and goods from locally artist. Like Aalen gard and Lofotn gårdsysteri. And online it´s many farmers marked that want the tourist and other to visit them and bye there´s products.
What makes this company?
It´s a family company so give you the filling that you are visiting your grandmother and get home made food and fresh baked goods whiteout all the ingredients you don’t need. It´s real, organic and clean product that taste fresh and give you a filing that thay have love and pasion for the produckts. it´s more expensiv then a ordinery store, but you will get fresh and authentic products ore some goods from local artist not every one have.
How will you measure success?
Increased sales, and increased number of followers in social media. And the most important that Silje an Ole kåre are happy and feels this is them. It´s catch the passion that they have for the company and show the customers the way to the store ore the sits on the web.
PART 3
Who are their current customers?
Their current customers are Locals and Tourists That now about he shop ore see the shop when they walk on the street in front for the store.
Who do they want to be their customers in the future?
In the future thy want to be more attractive for the passing customers Local´s and tourists. They want to attract people from the city and create a creative workshop. They also want to attract tourists worldwide to get them to the town ore the web-shop.
How do they want to connect whit current and potential customers?
They want to connect whit them whit making creative workshop. Use Social medier to attract people form the are, city and rest of the world. They want do brand some of their product like grandmother famous tyttebærsyltetøy. That people have to come back to bye their products. They altso want the new Logo to be unique, so their catch the passing local and tourist.
PART 4
WHAT MAKES FRA GÅRD UNIQUE
- Authentic
- Home made
- Locally food
- Freshly Baked Goods
- Grandmother´s tyttebærsyltetøy
- Local craft goods
- Family company
- Organic food
How are you going to create a unique experience for the customer?
Show the authentic feeling. Like you visiting your Grandparents and get fresh baked bread or fresh home made food in the old fashion way.
Is it their location?
The location is in Lofotn, its popular place for the Tourist. And the Locally people are proud of their place
The fact that it’s a family business?
That´s easier to show the authentic and home made felling. Like the home is open for everyone.
The fact that it’s supported by locals?
I think the local people support them, because they are like the show room for the city and the are around. All the small farmers in the are can sell their produces there, and the locally artist can altso sells their product.
All these things?
All together it´s important to show the authentic feeling and happiness the store are.
How can you make your unique differentiator easily understandable for your target market?
To show and tell the citizens, tourist and the locale that the store Is the art of the community, it´s like grandparents for the community, everyone are welcome to them and they will take great care of you.
Brand positioning statement
To citizens and tourist, Fra Gård are the hart of Lofotn. The taste of fresh food and authentic goods from the proud locals.
or this one
To citizens and tourist FRA GÅRD is a Authentic local food and craft store that connect people together whit the famous grandmother´s food and social events in store or Online.
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