GD3 Assignment modul 2

Task 2.1

What is the client’s communicative goal?

The aim is to sell the products to teenagers or students who need something sweet. And another goal for the company is to get the word out about how they ethically source the cocoa for their chocolate - a process they are very proud of.

Go to a store that sells the product you are assigned to design a package for and observe the shelves that stock the product. See how people interact with the packaging on the shelf. Do they stop and browse? Do they simply pick up the mid-shelf product? Do they turn the packages around to read what is on the back?

I visit a grocery store on a Friday and stand and watch customers, the small children were interested in small candies but they buy more than one, adults mostly bought chocolate bars and teenagers and young adults bought different types of candies but mostly candies in bags , Mostly customers look at the design or the name of the product. and no one read the back of the products when I stood by the candy section in the store.

Where do they spend the most time looking? Mid-shelf?

They mostly start in the middle of the shelf and then up, and in the button and items if they, but mostly they pick up the product in the middle of the shelf.

Who are the people in the aisle? Are they young or old? Men or women? Who, among all, shows the most interest in this kind of product?

when I stood in the candy shelf, both women and men of all ages, from children to pensioners, were shopping.

Figure out the typical rituals of the people who would use/consume the product. Will they share it with friends? What part of the day would they typically enjoy this product?

When I ask a teenager, they mostly buy bags of ore boxes, because it's easy to share the candy. And it's easier to take one at a time throughout the day or keep it in your pocket and grab some candy when they need some energy.

The product: touch it, taste it, experience it

Since you are designing a package for a fictional client, you won’t be able to test out a real product. Substitute it for something similar: a competing product with similar traits.

Buy one or two samples, and note the packaging solution: if it’s a folded box, carefully take it apart to see the die-line. Make notes on what worked well with their packaging solution.

I bought smarties, small fun box, which contains small colored chocolate dots for children and have a fun and colourful design. I unfolded

the box and measured.

Modul assignment

Part 1, was to take the course Print Production: Packing , in LinkedIN Learning.

my Course certificate.

Part 2. Was to make a retail display board.

For the Retail Display, I went to the grocery chains, Meny and the grocery chain Coop Obs to look at the candy section of the stores. I took some pictures and locked on some of the products. I bought a bag of small Smarties packets.

Part 3.

Create a die-line for mye packing design.