GD3 Assignment modul 1.

• What form of visual communication did the brand use to communicate to the audience? Was it an animated video, infographic, or social media post? I found it on Freia.no and it was not communicate good out for the consumers. but in the grocery stores it was labeled with news and a smal poster. 
• Is there a consistent look and feel across different visual assets? (Yes or no.) YES
• Which visual elements are consistent across multiple visual assets?
  • Colour scheme;

    Calm color valg, you feel calm and warm like the summer

  • Fonts;
  • Style of imagery.

    They have their trademark on the chocolate bar, and they use a pink color and image of the chocolate route, which tempts and reminds of summer and warmth.

Modul 1.2 Task

Look at the 2022 D&AD Awards for packaging design. Choose one entry and see if you can detangle the look and feel of the packaging to get to the separate elements that make the brand’s visual communication cohesive.

Modul 1.3 Task

• Why does the client need a graphic designer’s skills to convey this message?
  

  They need the products to be communicated to potential customers in a good and professional way. And they need the message to be communicated in a good and professional way so that potential customers understand the message and want to buy the product and further communicate the message and the product to friends.

  
  
• Why is the product or service unique?
  

  The produckt it´s like smarties but for teenagers and the candy is made from ethically sourced cocoa.

• Why does this project need multiple pieces of visual content?
  

  They want to convey the message in a friendly and straightforward way to the young generation, so that they understand the message and support the company by buying the product. And in order to reach most people, they have to convey the message in a fun and catchy way, while at the same time they have to be put on several fronts.
  

  
  
• What is the goal of this campaign?
  

  The client's goal is to make the brand fun and friendly, for teenagers and students, but not childish

  
  
• What communication problems are they trying to solve?
  

  They want to reach teenagers and students in a professional but friendly and fun way, but at the same time they don't want to be childish, because they want to convey the message of how they ethically source the cocoa for their chocolate.

  
  
• What makes them different from their competition?
  

  Thay foucs on teenages and student and there product are made from etichally sourced cocoa

  
  
• What is the timeline? How long do you have to work on this project?
  

  I have 22 days to finish it and communicate to the potential customers in a professional and good way.

  
  
• Who is this all for? (Who is the target audience?)
  

  it is for teenagers and students

  
  

Personas

1.4 Task.

Make a moodboard

Modul Assigment